Answer Engine Optimisation (AEO) is the practice of making sure your business shows up well when customers ask AI assistants for recommendations, comparisons, or answers. If you’ve done SEO, AEO will feel familiar in spirit but different in almost every practical detail. It’s a new discipline, and Onsomble is built specifically for it.Documentation Index
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Why AEO matters now
More customer journeys are starting inside AI assistants. When someone is looking for a plumber, comparing insurance providers, or researching a product category, they increasingly ask ChatGPT, Claude, Gemini, or Perplexity instead of typing into a search engine. That creates two problems for most businesses:- You may not be represented at all. The AI simply doesn’t mention you when asked about your category.
- When you are mentioned, the description may be wrong. Out-of-date pricing, inaccurate product details, or sentiment that doesn’t reflect your actual business.
How Onsomble does AEO
The Discoverability pillar follows a simple loop:Scan
Onsomble runs a curated set of realistic prompts — the kind of questions your potential customers are actually asking — across multiple AI models. It captures exactly what each model said, and whether your business appeared.
Measure
Results are turned into numbers you can track over time. How often you’re
mentioned. How prominent that mention is. How you compare to your competitors.
Whether the sentiment is positive. Whether what’s being said is accurate.
Recommend
The scan doesn’t just report — it produces specific, prioritised guidance on
what to improve. What content to publish. How to structure it. Which gaps to
close first.
What gets scanned
Onsomble supports the AI models that customers are actually using:- ChatGPT (OpenAI)
- Claude (Anthropic)
- Gemini (Google)
- Perplexity
What you’ll see
After a scan, the results are organised around four views:| View | What it tells you |
|---|---|
| Citation benchmarks | How often you’re mentioned vs. your competitors, across models |
| Share of voice | How much of each AI answer your business occupies when it is mentioned |
| Sentiment | Whether descriptions of your business are positive, neutral, or negative |
| Individual responses | The actual answers each model produced, so you can see exactly what’s being said |
AEO is not SEO
Some quick distinctions so the two don’t get confused:- SEO optimises for rank in a list of blue links. AEO optimises for inclusion, prominence, and accuracy inside a generated answer.
- SEO gives you keywords and backlinks. AEO gives you citation frequency, share of voice, and sentiment.
- SEO cares about what a crawler indexes. AEO cares about how a language model represents you.
What’s next
Setting up a scan
Walk through competitors, prompts, model selection, and scheduling.
Understanding results
How to read each of the four scan views and what to act on first.