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Answer Engine Optimisation (AEO) is the practice of making sure your business shows up well when customers ask AI assistants for recommendations, comparisons, or answers. If you’ve done SEO, AEO will feel familiar in spirit but different in almost every practical detail. It’s a new discipline, and Onsomble is built specifically for it.

Why AEO matters now

More customer journeys are starting inside AI assistants. When someone is looking for a plumber, comparing insurance providers, or researching a product category, they increasingly ask ChatGPT, Claude, Gemini, or Perplexity instead of typing into a search engine. That creates two problems for most businesses:
  1. You may not be represented at all. The AI simply doesn’t mention you when asked about your category.
  2. When you are mentioned, the description may be wrong. Out-of-date pricing, inaccurate product details, or sentiment that doesn’t reflect your actual business.
AEO is how you fix both.

How Onsomble does AEO

The Discoverability pillar follows a simple loop:
1

Scan

Onsomble runs a curated set of realistic prompts — the kind of questions your potential customers are actually asking — across multiple AI models. It captures exactly what each model said, and whether your business appeared.
2

Measure

Results are turned into numbers you can track over time. How often you’re mentioned. How prominent that mention is. How you compare to your competitors. Whether the sentiment is positive. Whether what’s being said is accurate.
3

Recommend

The scan doesn’t just report — it produces specific, prioritised guidance on what to improve. What content to publish. How to structure it. Which gaps to close first.
4

Track

Scans run on a schedule you set — weekly, monthly, or ad-hoc. You can see whether the changes you’ve made are moving the metrics that matter.

What gets scanned

Onsomble supports the AI models that customers are actually using:
  • ChatGPT (OpenAI)
  • Claude (Anthropic)
  • Gemini (Google)
  • Perplexity
You can choose which models to include for each scan. Coverage across all of them gives the fullest picture.

What you’ll see

After a scan, the results are organised around four views:
ViewWhat it tells you
Citation benchmarksHow often you’re mentioned vs. your competitors, across models
Share of voiceHow much of each AI answer your business occupies when it is mentioned
SentimentWhether descriptions of your business are positive, neutral, or negative
Individual responsesThe actual answers each model produced, so you can see exactly what’s being said
Each view is designed to point you at something actionable — either a gap to close or a strength to build on.

AEO is not SEO

Some quick distinctions so the two don’t get confused:
  • SEO optimises for rank in a list of blue links. AEO optimises for inclusion, prominence, and accuracy inside a generated answer.
  • SEO gives you keywords and backlinks. AEO gives you citation frequency, share of voice, and sentiment.
  • SEO cares about what a crawler indexes. AEO cares about how a language model represents you.
The underlying goal is the same — be the business a customer chooses — but the levers are different.

What’s next

Setting up a scan

Walk through competitors, prompts, model selection, and scheduling.

Understanding results

How to read each of the four scan views and what to act on first.