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These concepts explain how Onsomble organises a business, measures AI discoverability, and keeps agency work separated by client.

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Sites

A Site is the workspace for one business website or brand presence. Each Site contains the business profile, scan setup, results, and Assistant conversations for that business. One business with one website usually needs one Site. Two distinct brands on separate domains need separate Sites. Keeping each business in its own Site prevents its scan setup and results from mixing with another business. Read more: What is a Site?

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AI discoverability

AI discoverability describes how your business appears when someone asks an AI assistant a question. The industry also uses AEO, short for Answer Engine Optimisation, for the practice of improving that presence. An Onsomble scan sends your prompts to the selected AI models and regions. It records the answers, then calculates results such as Visibility, Share of Voice, Sentiment, and Position. Use the results to see where the business appeared, compare it with competitors, and inspect the wording and sources behind an answer. Recommendations suggest actions to consider, but a later change in a metric does not prove that one action caused it. Read more: What is AI discoverability?

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The Onsomble Assistant

The Onsomble Assistant is the assistant inside a Site. It answers questions using that Site’s analytics and the official Onsomble documentation. Conversations are saved to the Site, so you can return to them or ask follow-up questions. This is different from the external AI assistants measured by a scan. ChatGPT, Claude, Gemini, and Perplexity produce the answers Onsomble analyses. The Onsomble Assistant helps you understand those results and use the product. Read more: Assistant overview

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Clients (for agencies)

In an agency account, a client is the workspace for one client organisation. Each client can contain one or more Sites. The Portfolio lists your clients, and each client workspace shows the Sites and scan activity that belong to it. Business accounts do not use clients. Their Sites are available directly from the main navigation. Read more: Agency onboarding

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How they fit together

For discoverability work, the flow is:
  1. Create a Site for the business presence you want to measure.
  2. Run a discoverability scan to collect answers and calculate results.
  3. Use the Onsomble Assistant and the Insights pages to investigate those results.
Agency accounts also add a client workspace above each Site so every organisation’s work remains separate.