Glossary

A compact reference for the vocabulary used throughout Onsomble.

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Core concepts

AEO (Answer Engine Optimisation) The practice of improving how a business shows up when customers ask AI assistants for recommendations, comparisons, or answers. Sometimes called GEO (Generative Engine Optimisation) or LLMO (LLM Optimisation). See What is AEO?. Site The workspace for a single business website or brand presence in Onsomble. All discoverability setup, scan history, and workflows are scoped to a Site. One business with one website is one Site. See What is a Site?. Pillar One of the two halves of Onsomble: Discoverability (AEO) and Workflows. Discoverability is about how a business is represented by AI assistants; Workflows is about making the business interactive through those same assistants.

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Discoverability terms

Scan A run of the discoverability check — Onsomble sends each prompt to each selected AI model, captures the response, and produces the four scan views. Scans can run ad-hoc or on a recurring schedule. Prompt A realistic question a customer might ask an AI assistant. Prompts are the inputs each scan runs against. A scan usually includes ten to fifteen prompts covering different customer intents. Prompt library The set of prompts Onsomble runs during scans for a Site. The library can be edited at any time to reflect changes in what customers are asking or what the business wants to measure. Model An AI assistant Onsomble queries during a scan — currently ChatGPT, Claude, Gemini, and Perplexity. Each scan can target one model or multiple. Citation A mention of the business in an AI assistant’s response. Citation frequency — how often the business appears across a scan — is one of the core discoverability metrics. Citation benchmark A view that shows citation frequency for the business alongside each competitor, across models. The comparative framing is what makes citation counts useful. Share of voice When the business is mentioned, how much of the AI answer is about it — as opposed to competitors also mentioned in the same answer. Distinct from citation count: you can be cited often but have low share of voice if each mention is only a one-line reference. Sentiment Whether descriptions of the business across a scan are positive, neutral, or negative. Most descriptions sit in neutral; the outliers are what warrant attention. Competitor A business Onsomble measures yours against during each scan. Competitors drive citation benchmarks, share of voice, and sentiment comparisons. See Setting up a scan. Recommendation A specific, prioritised action Onsomble suggests based on scan results — a content gap to close, an inaccuracy to correct, a positioning improvement to make, and so on. See Acting on recommendations.

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Workflows terms

Workflow A capability a business publishes through Onsomble that AI assistants can use on a customer’s behalf. Comes in two types: knowledge workflows and action workflows. Knowledge workflow (or knowledge content) Curated information — product details, pricing, FAQs, policies — that an AI assistant can query directly when a customer asks about the business. See Knowledge content. Action workflow A structured process — get a quote, book an appointment, check eligibility — that an AI assistant walks a customer through step by step. See Action workflows. Connection The bridge between a business’s website and Onsomble that lets AI assistants discover the workflows published for that Site. Without a connection, workflows aren’t reachable. See Connecting your website. Knowledge retrieval The capability that lets AI assistants query a Site’s published knowledge entries. Retrieval is enabled at the Site level once knowledge content is published. Ingestion The process Onsomble uses to crawl and understand a business’s website. Ingestion informs competitor suggestions, prompt suggestions, and the context that powers workflows. See Ingesting your website. Workflow state One of Draft, Live, or Retired. Only live workflows are discoverable by AI assistants; drafts and retired workflows are preserved but not active.

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Account and agency terms

Agency account A type of Onsomble account designed for managing a portfolio of client Sites. Unlocks multi-Site management, portfolio dashboards, and tiered team access. See Agency setup. Portfolio dashboard The landing view for agency accounts that shows all client Sites at once, with change signals and attention flags for triage across the portfolio. Role One of Owner, Editor, Scanner, or Viewer — the access level assigned to each person invited to a Site or agency account. See Team access. Plan The Onsomble subscription tier — Scan, Grow, or Pro — which determines feature availability and usage limits. See Billing and plans.

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Product-adjacent terms

Model provider The company operating an AI model — OpenAI (ChatGPT), Anthropic (Claude), Google (Gemini), Perplexity. Model behaviour and outputs change as providers update their systems. Model update A change released by a model provider that can alter how the model describes businesses. Sometimes produces scan-level shifts even without any action on the business’s side. Comparing movement across a portfolio is often the fastest way to tell a model update apart from something specific to a single business. Third-party signal Content about the business that lives outside the business’s own website — directory listings, press coverage, reviews, partner mentions. AI models draw heavily on this material, making it a long-horizon but high-impact AEO lever.