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Writing prompts one by one gets old fast, and it’s easy to end up with ten versions of the same question. The prompt strategy wizard does this for you instead: answer four short questions about your business, and Onsomble turns them into a ready-to-use set of prompts.
The prompt strategy wizard's Products step, with suggested products and a rail showing all four steps

The four inputs

The wizard asks for four things, in this order.

Products

Onsomble suggests the products or services worth tracking, drawn from your business profile. Remove anything that isn’t commercially relevant right now, and add anything missing.
Use general categories, not your own product names. “Running shoes” leads to real customer questions like “what are the best running shoes for beginners”. Your own branded product name only produces questions that already assume the customer knows you, which misses the point of testing whether AI recommends you to someone who doesn’t yet.

Personas

Onsomble suggests the customer groups who actually buy from you. Confirm the list or adjust it: this decides who the questions sound like they’re coming from.
The Personas step, with suggested customer groups

Journey stages

You choose which stages of the buying journey matter for this scan: someone just starting to research, someone weighing up named options, someone ready to decide. Onsomble doesn’t suggest these for you, and they’re the biggest factor in how many prompts you end up with.
The Journey stages step, with a toggle list of buying-journey stages
The earlier stages deliberately stay unbranded: Onsomble asks about the problem or the category, not your name, because that’s how someone who doesn’t know you yet actually searches. Your brand only starts entering the question from Product comparison onward, once a real customer would naturally start naming names. This is the same reasoning behind using general product categories instead of your own product names, above.

Regions

Choose whether the prompts apply globally or to specific markets.
The Regions step, with a searchable list of countries and cities
Products and personas start pre-filled because Onsomble can read them straight from your business profile. Journey stages are entirely up to you, because only you know which part of the buying decision you most want visibility into.

How many prompts you get

You don’t type in a number. It follows from the journey stages you picked: the more stages you choose, the bigger and more varied your prompt set gets, and each stage you pick gets a fair share rather than one stage crowding out the rest. This is deliberate. Your prompt set should reflect what you actually want to measure, not a number handed down by your plan. Whether the set fits your plan’s scan allowance is checked separately, later, when you review and launch the scan. See The scan setup flow for what happens if it doesn’t fit.

What Onsomble does behind the scenes

For each question it’s about to write, Onsomble drafts a few versions, checks that each one actually reads like something a real customer would ask and correctly mentions (or leaves out) your brand as intended, then keeps the strongest version. You only ever see the finished result: a clean, ready-to-review list, not the drafts that didn’t make the cut.

How categories are decided

Category and journey stage aren’t the same thing, even though they’re related. The journey stage is chosen while a question is being planned. The category is decided afterwards, by reading the finished question on its own:
  • Comparison: the question compares you against named competitors.
  • Recommendation: an open question from someone who hasn’t chosen yet, like “what’s the best option for X”.
  • Specific: a question about a named brand, product, plan, or a concrete scenario.
  • General: broader, category-level information or guidance rather than a decision moment.
Because this happens after the question is written, two prompts from the same journey stage can easily land in different categories.

Regenerating

Regenerating runs through the whole wizard again and produces a new set. There’s no way to regenerate just one category or one stage on its own. Once it’s done, you choose what happens next:
  • Add the newly generated prompts (the default) — added alongside what’s already in your library.
  • Add specific ones you select — pick only the prompts worth keeping from the new set.
  • Replace all existing prompts — clears the current set and starts fresh with the new one.
Anything you’ve already edited by hand stays untouched unless you choose to replace everything. There’s no “locked” state protecting an edited prompt: it survives simply because regenerating never touches your existing list unless you tell it to.

Adding or editing prompts by hand

Use Add Prompt to write one yourself: enter the question, pick a category, and optionally add tags and regions. Once saved, a hand-written prompt works exactly like a generated one everywhere in Onsomble. To change an existing prompt’s wording, category, tags, or regions, edit it directly from the Prompt Library.

What’s next

Prompt Library

Manage, edit, and tag the prompts a Site’s scans actually run.

The scan setup flow

Where the prompt strategy wizard fits into setting up a scan.