Prompt Library

A prompt is a realistic question a potential customer might ask an AI assistant: the kind of question that should surface your business if you’re well-represented. The Prompt Library, under Scan Settings, is where a Site’s prompts live. Every active prompt runs in every scan, so the library is effectively the definition of what your visibility numbers mean. Vague prompts produce vague insight.

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The library

Each prompt carries a set of attributes that the dashboards later use for filtering and breakdowns:

• Category: the prompt type, used to group questions
• Product: the product or service the prompt is about
• Customer group: the target customer profile the prompt represents
• Journey stage: where in the buying journey the question sits
• Region: the market the prompt is asked from
• Status: active prompts run in scans; inactive ones are kept but skipped
• Tags: your own labels, for whatever slicing matters to you

You can edit prompts, toggle them active or inactive, tag them, and search the library. Each prompt also shows how many scans it has run in, so you can tell established trend-lines from new additions.

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The prompt strategy wizard

Rather than writing prompts one at a time, the prompt strategy wizard generates a coherent set from your business profile: the products you track, your customer personas, the journey stages you care about, and the regions you operate in. It’s also the natural way to expand coverage later — a new product line or a new market is a strategy change, and regenerating beats hand-writing twenty prompts. See How prompt generation works for exactly what each input does, how many prompts you end up with, and how categories get assigned.

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Writing good prompts by hand

When you do add prompts manually, three qualities matter:

• Realistic phrasing. Write the way a customer would type or speak. “What’s the best insurance broker in Christchurch” works better than “optimal insurance intermediary Christchurch metropolitan region.”
• Customer intent. Focus on the moment a customer is deciding (comparisons, recommendations, “best X for Y”) rather than pure information queries.
• Variety. Mix brand-agnostic (“best plumber in…”), category-specific (“plumbers who handle commercial work”), and problem-specific (“my hot water cylinder is leaking: who do I call”) prompts.

Ten to fifteen well-chosen prompts produce better signal than fifty hastily-drafted ones. Your plan governs how many prompts each scan can cover; see Plans and entitlements.

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Changing prompts mid-history

Like competitors, prompt changes apply from the next scan onwards; history is preserved and trend views mark configuration changes. Prefer deactivating a prompt over deleting it, so the history attached to it stays interpretable.

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What’s next