Overview

The Overview is the starting point for understanding how your business appeared in the latest scan. It brings together five headline metrics and a comparison with your tracked competitors. Use it to answer two questions:

1. How strongly did the business appear in the AI answers we measured?
2. Which result should I investigate in more detail?

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How a scan becomes results

Each active prompt runs against every enabled AI model and region. Each resulting answer is one measured response. Onsomble checks which brands appeared, where they appeared, how they were described, and which sources were shown. The Overview combines those responses into a summary. The other pages under Insights let you inspect the prompts, brands, descriptions, and sources behind it.

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Before your first scan

A new Site starts with an empty Overview that guides you into scan setup. Results appear after the first scan completes. While a scan is running, the Insights pages show its progress and refresh when it finishes.

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The five headline metrics

See Understanding metrics for the calculation, a worked example, and the limits of each metric.

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How to read changes

When at least two comparable scans are available, each metric can show how far it moved since the previous completed scan.

• A change from 38 to 41 is a rise of 3 points.
• An increase is favourable for Overall Health, Visibility, Sentiment, and Share of Voice.
• A decrease is favourable for Gap Score because lower is better.
• A dash means the current selection does not contain enough data for that result.

A movement is a reason to investigate, not proof of what caused it. Prompt, model, region, and competitor changes can all affect the result. AI providers can also change how their systems answer questions.

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A useful first-scan reading order

Compare several views before deciding what a result means:

1. Start on the Overview. Check whether the business appeared and how it compares with tracked competitors.
2. Open Prompt Results. Find the important questions where the business was missing or poorly positioned, then read the answers.
3. Check the Brand Scorecard. Compare the business with each competitor and, after later scans, review the trends.
4. Read Narrative. See the strengths, concerns, and decision factors AI assistants associated with the market.
5. Review References. See which websites and pages appeared alongside the answers.
6. Use Region Exploration if the prompt set covers more than one market.
7. Finish with Recommendations. Check the evidence behind the suggested actions and decide what belongs in your plan.

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Tracking results over time

Trend views preserve completed scans so you can compare results after publishing content, correcting information, or changing positioning. Treat a change in the next scan as evidence to investigate rather than proof that your work caused it. Look for a pattern across several scans, check individual prompts, and compare whether competitors and models moved in the same direction. Trend charts mark changes to the scan setup, such as prompts, models, or competitors being added or removed. A result before the marker was measured with a different setup, so compare it with care.

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What’s next