Where you stand today
At the top, a ladder shows how AI answers currently treat your brand on this question, from Absent through Criticised, Mentioned and Cited as authority to Recommended. Your position today is marked, and so is the target the recommendation is aiming for.The four parts of the brief
1
Buyer question
The question an AI assistant was asked. This is what a potential customer
might type, not an internal metric.
2
AI answer
What the assistants said about your brand on that question today, summarised
in plain words.
3
What's holding you back
Why your standing is not higher, and what the answers would need to see to
move it. When specific factors are missing, they are listed here.
4
Proposed work and measurable test
The action to take, and a short plan the next scans can check: what to
measure, what to publish, and when to scan again.
Check the evidence
The brief lists the sources behind your current standing: your own pages that AI answers cite, and the assistant answers themselves. Each source is labelled and quoted, so you can open it and confirm the pattern before you act.1
Read the cited sources
See which of your pages, and which assistant answers, shaped the standing.
Open a source to read it in full.
2
Confirm the pattern is real
Check that the gap shows up in more than one answer, and that the claims
about your brand are accurate.
3
Verify in Prompt Results
Some recommendations from older scans carry less evidence. Use the
recommendation as a lead and confirm it in Prompt
Results before you prioritise it.
What’s next
Tracking recommendations
Approve a recommendation and follow how your standing moves across scans.
Prompt Results
Read the responses and prompts behind a recommendation, engine by engine.